If you’ve ever found yourself bouncing to the beat in a high-energy group exercise class or powering through a HIIT workout with an instructor who somehow manages to both motivate and terrify you simultaneously, you might have wondered: “How do these fitness wizards land these gigs?” More importantly, is becoming a certified group fitness instructor worth the time, effort, and—let’s be real—cash?
The Alphabet Soup of Certifications: ACE, AFAA, NASM, Oh My!
Cost: Around $250-$500, depending on the study package.
Timeline: Typically 3-6 months to prepare, depending on how much Netflix you watch instead of studying.
Pros: Recognized globally, offers a comprehensive curriculum that covers a wide range of group fitness formats, including strength, cardio, and flexibility.
Cons: The exam is challenging (think of it as the SATs of fitness), and continuing education is required to maintain the certification.
AFAA (Athletics and Fitness Association of America)
Cost: Approximately $299 for the certification exam, with additional costs for study materials.
Timeline: 2-3 months if you’re focused, or longer if you’re a serial procrastinator.
Pros: AFAA is particularly strong in its focus on choreography-based formats, making it a favorite among dance and aerobics instructors.
Cons: Less emphasis on strength training and functional movement, so if you’re dreaming of kettlebells and deadlifts, this might not be your top choice.
NASM (National Academy of Sports Medicine)
Cost: Ranges from $225 to $500.
Timeline: 3-6 months, or more if you find yourself deep-diving into anatomy textbooks instead of focusing on the actual exam content.
Pros: NASM is highly respected for its evidence-based approach and focus on functional fitness, making it a great choice for those looking to incorporate corrective exercises into their group classes.
Cons: The material can be quite technical, which might not be everyone’s cup of pre-workout tea.
NOTE: AFAA and NASM are more intertwined than many people realize. In fact, AFAA is a sister company to NASM, both operating under the umbrella of the same parent organization, Ascend Learning. This means that while each organization offers its unique perspective and focus—AFAA leaning more towards group fitness and choreography-based instruction, and NASM specializing in corrective exercise and functional training—their programs are complementary. Together, they provide a well-rounded foundation for fitness professionals who want to diversify their skill sets and appeal to a broader range of clients.
Specialized Certifications: SHiNE, UPLIFT, and More
Now, beyond the foundational certifications, there are specialized certifications that focus on particular fitness formats—think SHiNE for dance fitness or UPLIFT for strength-based training.
These specialized trainings are like the toppings on your fitness certification pizza—adding flavor, uniqueness, and a bit of a wow factor.
Why Specialize? General knowledge is great, but having a specialized skill set makes you stand out in the crowded fitness space. Plus, these formats often come with pre-designed routines and community support, which means less time developing content and more time inspiring your classes.
Added Value: Specializing allows you to tap into a niche audience, build a more loyal following, and potentially command higher rates. For example, SHiNE’s upbeat choreography and positive community vibes are not just great for getting people moving, but also fantastic for mental health—yours and your participants’. Talk about a win-win!
Maintain Your Certs: Trainings like these can help you achieve your required CEC/CEUs to maintain your national certifications. For example, SHiNE and UPLIFT trainings offer the following:
UPLIFT Strength Fitness: AFAA (15 CEUs), and NASM (1.5 CEUs) and ACE (1.6 CECs)
Are Certifications Worth the Investment?
Okay, so we’ve covered the what and the how much, but what about the “worth it” factor? Let’s break it down.
Knowledge is Power: With a certification, you’re not just learning how to yell “two more reps!” effectively. You’re getting a solid education in exercise science, anatomy, and physiology. According to the American Sports and Fitness Association (ASFA), certified trainers have increased credibility and trust, more career opportunities, and higher earning potential than their non-certified counterparts. Knowledge really does pay off!
Self-Awareness and Personal Growth: Teaching others requires a deep understanding of your own strengths and weaknesses. You can’t effectively cue a proper squat if you’re still working on your own form. Becoming certified pushes you to grow, both physically and mentally, and holds you accountable to a consistent workout routine.
Helping Others: There’s nothing quite like the feeling of helping someone achieve their fitness goals. Whether it’s guiding a first-time gym-goer through their fear of dumbbells or helping a seasoned fitness enthusiast perfect their deadlift form, being a certified instructor lets you make a real difference in people’s lives.
Better Job Prospects: Gyms, studios, and even online platforms are more likely to hire certified instructors. It’s a mark of credibility and commitment to the profession. Plus, with the rise of virtual fitness, having a certification can set you apart in the increasingly competitive world of Instagram and TikTok fitness influencers.
Bonus Perks: Several stores offer discounts to nationally certified group fitness instructors, including Athleta, Lululemon, Reebok and more!
The Verdict
So, is becoming a certified group fitness instructor worth it? If you’re passionate about fitness, love helping others, and are looking for a way to grow both personally and professionally, the answer is a resounding yes! The initial investment of time and money is relatively small compared to the potential returns—both financial and emotional. Plus, you get to wear leggings as part of your professional attire. Bonus! (PS, if you need some new workout attire, our friends over at Love Her can hook you up! Use code LOVE2SHINE at checkout and get 10% off.)
In the end, like any good workout, the effort you put in directly correlates with the results you get. So if you’re ready to sweat, study, and maybe make some new friends along the way, a group fitness instructor certification could be just the ticket to a healthier, happier you—and a fitter, more fabulous world.
Now, lace up those sneakers, grab your water bottle, and let’s get certified!
